Image provided by: YMCA of Ashland; Ashland, OR
About Southern Oregon miner. (Ashland, Or.) 1935-1946 | View Entire Issue (May 28, 1937)
PICTURE SOLD 50,000 WILLYS SPECIFICATIONS HAT'S TRUTH! Automobile dealers are T businessmen. They are in business to sell 1937 WILLYS MOTOR CAR w » Bfl MODEL 37 IF Cylinder hnr< POWER PL ANT: Engine, four cylinder. I head type Piston displacement 1 14.2 3 and « Inches. Stroke 4 and 1 A Inches cubic inches N A C.C. horsepower rating 15 6'. actual horsepower 48 at 3200 r p m. Compression ratio 5.7 to 1. r- Y’r 1 I« .J 1 JL They certainly do not get enthused rapidly over a product, since, to them, it merely repre sents dollars and cents. But when Willy ENGINE MOUNTINC. Patented Rubber engine mounting« I point suspension with clutch pedal, brake pedal and hand brake lever mounted independent of power plant. dealers saw the artists' pictures and read the Light vseiqht. four ring, cast iron pistons with 15 16 diameter piston pins. Connecting rod 4 and 1 16 inches center to center, bronze bushed piston end. spun babbitt on crank pin journal, rod drilled to throw a constant spray of oil against upper end of connecting rod. specifications of the proposed new, full-sized "surprise" car ENGINE LUBRICATION Full pressure to crank«haft I be.»rings connecting rod bearing». camshaft bearing« and timing ch lain. Lbr-rl «pray to other engine part« Float O floatinq type < od intake Capacity: 4 quart«. Capacity COOLING SYSTEM Cellular type radiator. Concealed filler pipe Centrifugal type pump in unit bladed fan. V type belt. CLUTCH AND TRANSMISSION Warner Syncro Meeh transmission speeds forward, one reverse. mean over a product-to-be ’J q.illon«. with four Single plate dry di«r Silent, helical cut gears. They were so jubilant that they immediately clutch. Tbr<*e placed orders for FIFTY THOUSAND CARS! UNIVERSAL JOINT PROPFl.LOR 5Hj type universal joint at both end« of < «haft. Drive taken through rear spring« That's confidence That when the new Willys motor cars rolled off REAR AXLE Semi floating, unit center type Shim adjusted nickel alloy spiral bevel ring gear and pinion, 4 I to 1 ratio. Pinion- shaft mount on two oversized Timktn bearings, differential and rear* axle shaft mounted on Timken bearing« Not only dealers but motorist« everywhere were fascinated by the captivating beauty of th new This picture, in a small way, tell« the • tcry f American eager FULL SIZED Willy« "Surprise c<ui The greatest automotive critic« ■»'* the people who acceptanc e of the n*A models at Automobile Show« For their enthusiastic endorsement of Willy« we tender the grr.itCBt th«ink« We buy and drive car« will show our .tppf eciation of the approval the be«t way we Know how BY C ONTINUING TO MAKE WII L AMERICA'S** SURPRISE TIMES IN RUGGI DNE SS. PERFORMANCE, SAI I TV AND ECONOMY: Heat treated i I beam reverse Elliott type FRONT AXLE bearing! on steering knuckles and thrust bearing« Overs* inq • k nuc k Ir bolts mounted on bronze bushings. Gemmer worm «and gear type «tearing STEERING GEAR teen inch diameter steering wheel Turning radiun 17 feet. IGNITION AND LIGHTING: Auto Lite ignition «y«fem Vacuum rnntrollrd distributor Rendu equipped «tarter Sferi ring q*,lr nn flywheel. 13-plate battery CONVENIENTLY MOUNTED UNDTR THE MOTOR HOOD. Bird « eye headlight« with parking bulbs Combination tail and «top light. Indirect da«h lighting Light «witches conveniently mounted on da«h. WILLYS DISCOVERS METHOD El IMINATING ACID RURRI.ES ember CHASSIS: Fr.me double drop X »nd length, bumper to bumper 175 »nd . meh» beri spa were more than justified. Now you motorists in business detailed investigation and type lly, decisive mount* <• bn- r been bulbi 1 output up tn units Mr \5 ' eils r»ur the CONTROLS: Horn control In center of steering whe*l Throttle, Choke control, ignition switch, headlight switch, and starter button conveniently arranged and mounted on*dash board Heaolight hnm controlled by foot switch. <1 States now sfril l’or» 'A hoar Very the nail'll’ field« EQUIPMENT! Aeroplane type »hock •btorben. front and reir. Non-glare windshield, Remote door control« Safety type steering wheel Sound and weatherproofed, all «afety «tee| bodies Auto- Rear view mirror. De Luxe model« matic windshield cleaner. have »un-viinr, bumper-guard«. wind«hie|d-w»per and dome light) Cowl ventilator, two large glove compartments Concealed door Check strap«. Tool«. answer to your motoring needs. VISIT YOUR NEAREST WILLYS DEALER AND SEE FOR YOURSELF by driving, by riding, you be the judge and from I” '■ nr* pro* «Ph ’H r “*• M nd the West Coast plant their expectations and like good business it entails deliberation SYSTEM: Gssobns tsnk at rear Mechanical fuel pump and Electric gas guage on instrument hosrd. Fri'M «nA Äpe<|fWH mu mihjeot the assembly lines at both the Toledo plant WII I YS PRODUCTION SHOWS THIRD CONSECUTIVE MONTHLY INCREASE BRAKES: Four wheel. Bendix duo «ervn internal expanding t'A'O« shoe type, self energizing Conduit sheathed brake cable« Total braking area 134 sq. inches. Nine inch brake drum«. L6: Disc type 16x5 50 tires, rear dock compartment. profit out of the sales cars and make the false WILLYS COMMERCIAL CARS Willys Pick-up and Panel-Delivery Commercial Cara such as the panel-delivery pictured above can economically replace heavier vehicles used in similar service To the traveling salesman Willys offers cheaper transportation, greater capacity for samples and personal baggage, i larger number of daily calls with a distinct saving of gasoline and oil. The Willys offers greater mileage than any other truck on the market — UP TO 35 MILES PER GALLON! This means that your gasoline costs will cut be nearly in half. In 35,000 miles of delivery service this items alone saves you many hundreds of gallons of Model Measure the loading compartment of the Willy. 1937 gasoline (also many quarts of oil) no small item 77 You also save, proportionately, in other items of operating expenses Panel Delivery commercial car. You will plenty of apace for most kind« of light deliveries. traveling salesman, alone, the panel-delivery capacity for a wide variety of »ample«. To the offers great After all there cannot tires. to add to the Willys tires are not only cheaper to replace but should has been conservative. profits of last longer- Maintenance, insurance, depreciation, taxes delivery service costs less through the ownership of Willy In fact and over-powered. ing speed at no greater cost than (lie wages of AN ADDITIONAL DRIVER! While the 25,000 miles two of these units offer greater loading space, twice the delivering range »nd 100', driven under 35 miles per hour averaged speed. business. in every phase your be economy in the constant use of a truck that is oversized Most trucks within city or town limits are any Take, for instance, in increased deliver Examine the spaciousness of the Willys 1937 Model 77 Cab-Pick-up Commercial car. You will find ample .space for almost any sort of light load, plus ruggedness. The pickup fills a long needed want for the reduced cost of delivering loads lighter than frequently carried in trucks of '-ton, 1-ton and even I ’-ton capacity. Measure the space in this unit. Stop lights, city ordinances and other traffic controls have re I hese cleverly designed end sturdily built units will coat you leas to buy, less to duced the necessity for high-powered engines whose maxi Willys Panel-Delivery model is built to stand up under long, pay for down payments and less for maintenance, fast runs it is outstandingly economical on the short hauls, isfaction which comes from making a sensible purchase and throughout the long own- economy paying for six or eight cylinder maintenance when where low averaged speed and idling engines are the rule. ership their low maintenance will prove a profit four-cylinders can do the job. In your service you will enjoy the «st you will save money every mile they run. mum acceleration and .speed can rarely be used. BUY A WILLYS AND SAVE THE DIFFERENCE! Caused to Be Distributed by the Above Agency There is no